4th Dimension Video Games Brand Concept

I created a fictitious store that had its brand style. I loved the idea of having my store so I thought of making a vintage video game store since there aren't that many in Austin. The process was a little tough to find the correct colors to go with the logo since the color scheme I was aiming for was 80's pastel vaporwave aesthetic colors. But the outcome was great since I started to see what colors went great together and still have that vaporwave aesthetic.

Existing Video Game Stores

These are existing video game stores around the area, most of them are very old and I'm not talking about old retro but very unappealing and boring color selections and type.

Mood Board

This is where my inspiration comes from. I wanted to lean more into the vaporwave aesthetic and feel for this project. Great use of pastels that gives off that retro 80's time frame.