Zacatecas, MX Multichannel Campaign
In this project, we got to choose a city around the world and create a Logo and Brand for the city. I had fun creating this logo and using colorful colors for the branding of the city.
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01
Mood Board
Information and images about Zacatecas, Mexico.
02
Creative Brief
This is an in-depth informational creative brief about Zacatecas, Mexico to let you know what this city is about.
03
Word Map
Sketched out a word map that fits best for the city.
04
Icon Sketches
Sketches that will be the icons for the city.
05
Font Ideas
Font family types to choose which one will fit with the city and it's aesthetic.
06
Digital Sketches
Digital sketches if ideas for the name of the city.
07
Setting up the logo
After the digital sketches, it was time to restructure the type chosen and adjust the font sizing. The original font had each letter be shifted up and down not being perfectly aligned to the middle and was different sizing. I took it upon myself to resize and adjust the font type letters.
08
Logo
The logo in black and white, as well as silver and green that is the main logo.
09
Logo & Colors
These will be the main colors this city will use.
Green represents the grass surrounding the city.
Grey represents the center of Silver mining.
Blue represents its big producer of beverages.
Orange represents its ornate churches and colonial buildings.
Yellow represents its agriculture center for its grains and sugar cane.
10
Icons
Icons for:
Mina de Eden, Residential, Shopping, Museum, Food, Cathedral, Plaza de Armas/Main Plaza, and Cable Car.
11
Billboard
A billboard to attract more visitors nearby to visit and travel to Zacatecas, Mexico.
12
Wayfinding Map
This wayfinding map would ideally be made for the city with icons and arrows pointing to where each destination is in that general direction.
13
Logo & Colors
The cities flag banners up representing a image with the corresponding icon to go with it.
14
Mock-Ups
Mock-ups for a coffee cup, Tote bag, and a t-shirt.
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15
Mock-Ups Website
These are computer mock-ups for the city's website.
Website
